By Alexandra Avram, Intern at Kai CommunicationsThe entrepreneurial landscape is ever-evolving and at the end of 2023 the UK had more than 5.6 million businesses, but starting a new business and making it succeed can be a difficult task. Start-ups play a significant role in the business landscape, but to thrive, start-ups need to differentiate themselves to take advantage of...
Why Storytelling Is An Increasingly Important Part Of Business Today By Lucy Harris, Intern at Kai Communications In the modern business environment competitiveness is at an all-time high and in a consumer-driven market every business is trying to have that edge, a new hook to draw audiences in. Something that is becoming increasingly important in business, which has already been around for...
Establishing Community: PR’s Role In A Post-Pandemic WorkplaceNaomi Ridgway, Intern at Kai Communications The working world encountered one of the greatest ever curveballs when the pandemic came into play almost three years ago now. And as life so often teaches us, with change, often comes great challenge. What are the communication challenges being faced by organisations in this ever-evolving working culture...
How Can Small Businesses Play Their Part During The Current Crisis?Naomi Ridgway, Intern at Kai Communications The last three years have had catastrophic repercussions for individuals, businesses and communities all across the world – particularly for those who were vulnerable pre-2020. How then, on top of the debris left from Covid, is the impending living crisis impacting those in the UK...
